About Us
At Ackermans, we’re proud of where we’ve come from and excited about where we’re headed. For more than a century, we’ve been committed to bring value to life through making affordable fashion and quality products accessible to families - and that’s what makes us uniquely Ackermans.
Our Story
Our journey began in 1916 when Gus Ackerman opened the very first Ackermans store in Wynberg, Cape Town, with a clear vision: to bring value to life by making quality products affordable to everyone. Today, with more than 1,000 stores across five countries and a growing online presence, that vision still drives us.
For us, your family comes first. You should be able to pay less without compromising on quality or style - freeing up cash for life’s more important things. From baby and kids’ essentials to women’s and men’s fashion, cellular, and homeware, we’re proud to offer award-winning quality at unbeatable prices, supported by friendly service and exciting promotions.
Our Customers
Our customers are at the heart of everything we do. For more than a century, we’ve been part of the balancing act of family life, helping you stretch your rands without sacrificing style or quality. Beyond fashion, our Financial Solutions make life easier with multiple payment methods - from credit to lay-by to cash in-store - and convenient bill payment facilities.
Our People
We believe in taking care of our people, because they are the real stars of Ackermans. We call ourselves Phadimas, meaning “shine” in Northern Sotho - and that’s exactly what we strive to do. We support our teams with benefits like bursaries for Phadimas and their children, schooling and creche support, risk cover, staff discounts, and access to 24/7 Careways wellness services. Together, we’re building a business where everyone can thrive.
Our Values
At the core of everything we do are our CRISP values - guiding us as we grow and ensuring we remain true to who we are:
- Courage - We are brave in our decisions and bold in our ambitions.
- Respect - We treat everyone with fairness, dignity, and care.
- Integrity - We act honestly and consistently, always doing the right thing.
- Simplicity - We keep things clear, focused, and practical.
- Performance - We work hard, deliver results, and celebrate success.
Ackermans Sound
The Sound of Ackermans has been brightening up our day since 1998 and we are very excited that you can now hear it in-store as well as in the comfort of your own home by streaming it online.
