Stylesquad 2017
What is the style squad?

Style Squad is the ultimate competition for little fashionistas in South Africa. It's all about fierce fashion for kids, by kids.

Style Squad was launched in 2014 as a kids' blogging competition for fashion fanatics to showcase their creativity and unique style. This year, we took the challenge up a notch in search of the freshest fashion designers between the ages of 9–15. These trendy kids completed 5 fashion-related challenges to put their high-key creativity to the test and competed for the top spot.

The top 20 finalists won their share of R250 000 in amay-cray prizes and the title of the Style Squad 2017.

1 Boy and 1 girl got the bragging rights to being SA’s hottest kid designers and their ranges will soon be available in Ackermans stores across the country!

Competition details


SA’s young fashion designers sent us pictures of themselves wearing their most on-point threads and told us why they thought their style is next level.


Our panel of judges chose 50 semi-finalists (25 boys and 25 girls) from all the entries received. These semi-finalists completed an online activity (created a mood board, uploaded photos and impressed us with their answers to fashion and design-related questions).

Round 3: Finalists

Our judges selected the top 20 (10 boys and 10 girls) Style Squad finalists for 2017. The finalists completed 5 fashion-related activities over 6 months. Activities can be found here, so be sure to check out the hype! The finalists received awesome fashion kits from January 2017 to June 2017 (including Ackermans vouchers), that helped them create truly epic design posts.

Round 4: announcement of the winners

Finalists were judged on the fashion genius and imagination behind their work (i.e. composition of photos, written content, ability to follow direction and effort). A big shout-out to our tribe of trendsetters!

Round 5: Winners design their ranges

The 2 winners (1 boy and 1 girl) were flown to the Ackermans Support Centre, where they used their mad skills to design their very own clothing range with the expert guidance of our buyers. The winners' clothing ranges will be available exclusively in Ackermans stores nationwide - a dream come true for any aspiring fashion guru.

See the Top 20 Finalists here.

Media Challenge

It's no surprise that bloggers and media influencers alike wanted in on the Style Squad action. To make things a little more interesting, we sent them the same activities to complete.

Check out how they tackled the challenge here.