Ackermans through the years


The Ackermans story goes back as far as 1916, when Gus Ackerman opened the first store in Wynberg in Cape Town. His vision for the store was to create a place where customers could find great products at fantastic prices, which is exactly what Ackermans became. Ackermans was, subsequently, bought by the Pepkor Group in 1986. 

Today, there are more than 450 Ackermans stores in 5 countries, making us a leading value fashion retailer for the whole family – continuously setting the standard for value and affordability. With a wide selection of fashion for ladies, kids, babies and men, as well as homeware, cellular and key financial products, we’ll keep bringing value to your life every day.

We also do this by providing you with useful services and benefits. For example, our A.Rewards loyalty programme makes shopping even more rewarding when you swipe, by awarding you with Stars with every purchase. These Stars are converted into cash-back vouchers that can be used in-store! We also have the Ackermans Club that offers you a host of benefits, ranging from the Dial-a-Teacher service, club magazines, funeral cover and so much more.

Ackermans Logo 1916
Ackermans Logo 1960
Ackermans Logo 1980
Ackermans Logo 1990
Ackermans Logo 2000
Ackermans Logo 2012


In 2016, we celebrated 100 years of bringing value to life and we want to thank you, our customers across generations, for being part of our history. Click on the link below to view real-life stories, as told by you.

100 Years of Ackermans


Our purpose at Ackermans is: Bringing Value to Life, and it lies at the heart of everything we do, whether it’s to the lives of our customers and employees, or to the wider community and value retailing as a whole. 


We know that affordable prices are important when it comes to buying clothing for your family and decorating your home. That’s why we strive to bring you the best fashion and quality – helping you get Even more for Less. 

Our aim is to bring this exceptional value to you with our various product ranges, and to give you a wide selection of products and services. Keep a lookout for more great value deals in-store, like our weekly deals or our A.Rewards-linked merchandise.


You are at the heart of everything we do. We know that as a mom, your children and their future are incredibly important to you. So paying less means that your kids can get more of the good stuff. This starts with great products at affordable prices, but includes exciting promotions, easily accessible products in-store and getting the service you deserve, whether it’s at our branches or call centres. We are also looking at new ranges and new locations in order to make sure that we keep bringing value to your life every day. 

With great deals at Ackermans, as well as our comprehensive Financial Services and A.Rewards programme, we’re helping you manage your budget and rewarding you along the way! Plus, we offer you a range of payment methods to choose from: shop on credit, purchase on lay-by or pay cash in-store. 


At Ackermans, we believe that our employees are at the cornerstone of our business. We call ourselves Phadimas, which means “shine” in Northern Sotho, and we work hard to have a company where we can all do just that. Study loans, children’s tertiary education, housing subsidies and loans, funeral and death cover, disability cover, staff discounts and free access to Ackermans Club benefits are just a few of the ways that we bring value to the lives of our Phadimas. Find out more about becoming a Phadima, as well as our exciting career and growth opportunities, here. 



We currently have a number of initiatives under our social responsibility umbrella, which we refer to as “Ububele”, meaning generosity and kindness. We support the community on a regular basis through donations, but we also have a voluntary CSI programme that encompasses everyone in the business. Staff work in teams and choose their own charities (with a focus on women and children) and spend a day out of the office once every year doing anything – from painting and renovating to cooking and planting vegetables. Almost 2680 man-hours have been set aside since we initially launched this programme and it’s been truly heart-warming to see how our Phadimas have gotten involved and really gone the extra mile to make a positive change in their communities. On this note, we launched our flagship CSI project in January 2015 called Ackermans Ububele Schools which focusses on early learning development. 

Over and above this sense of social responsibility, we try to look after our environment by recycling, and have managed to reduce our electricity consumption by 14 million kWh per year - resulting into a 42% saving per annum on energy costs. Find out more about our Ububele projects and how you can get involved here.